Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
Packaging World

Coca-Cola's Peel-back Labels for th FIFA World Cup, The Hershey Company Launches Collectible Pokémon Packaging, and Casa Gallo's Squeezable Olive Oil Bottle

See a few examples of packaging that enhances the user experience from Coca-Cola, The Hershey Company, and Casa Gallo from ...
Packaging Europe

Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

Diana Samper: How McDonald’s first-ever fries color change created collectible cravings

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...
exchange4media

FIFA WC26: The hottest World Cup ad might be in your fridge

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...
Forbes

World Cup Campaigns: The Ultimate Influencer On What We Eat, Wear And Where We Travel?

MUNICH, GERMANY - JULY 09: A detailed view of a bag of popcorn seen on the pitch after the final whistle in the UEFA EURO 2024 Semi-Final match between Spain and France at Munich Football Arena on ...
Morningstar

Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Smurfit Westrock has partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign The collaboration comes as global sporting ...