This week's sports business newsletter from The Athletic digs into the Cup, ESPN's layoffs, LeBron, the world-record mile and ...

The 2026 FIFA World Cup delivered the answer. Spain’s 1-0 victory over Argentina attracted 38.9 million viewers on FOX, ...

Houston's role as a host city of the 2026 World Cup let the city flex on the national and international stage, local leaders ...

Philadelphia has been flush with tourists flocking here for the World Cup and the nation’s 250th, patronizing local ...

The tournament is set to profoundly impact American soccer, accelerating its growth and leaving a lasting legacy.

Fox and Telemundo see audience levels only topped by the Super Bowl ...

Two major economic powerhouses have not been participating in the FIFA groundswell.

Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, ...

The winner of the World Cup will hoist a trophy, receive championship rings for the first time and gain a lifetime of glory in what will be a defining moment in the country's sports history. It'll ...

Some business owners say they haven't struggled, but the World Cup hasn't given them any drastic change in foot traffic.

As organizers estimate approximately 16,000 people visited the FIFA World Cup Fan Zone along Courthouse Square over four days this month, downtown businesses reaped the benefits despite ...