The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

Emma Lembke joined Instagram at age 12. Soon, she found herself “scrolling mindlessly for hours, addicted to gaining a certain number of likes, a certain number of comments.” She often wanted to stop ...

The conversation on brain health has been growing in recent years, and 2024 was no exception. This year brought significant highlights, including increased investment in brain capital (also known as ...

In a world where our growing dependence on digital devices and social media is increasingly under fire, the term "brain rot"—the idea that endless scrolling of low-value content negatively impacts our ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the title in a ...

This is the seventh installment in a series of articles about the science of various aspects of college life. In a matter of weeks, “6 7” has transformed from two sequential numbers to a phrase so ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Oxford University Press announced its 2024 word of the year on ...

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

Government weighs ban on children below the age of 13 from having social media accounts to protect them from harmful content Malaysian parents have welcomed a plan to bar children from having social ...